If you read this blog, you’ll know that the Incite Summit is based on feedback from marketers.
Every so often, I check in to see how that feedback is coming along, to see if any particular issue is getting a lot of attention at the moment.
We had about 100 marketers vote on the various sessions at Incite West this month. They took a look at our agenda, and ranked the topics as ‘critical’, ‘important’ or ‘not important’.
Here are the 4 topics most frequently ranked as ‘critical’:
- Make the right decision on channels: Hit customers when and where they’re listening
- From campaigns to engaging stories: Become a brand storyteller
- Build unique customer experience: Move from insight to action and create personalized, engaging experiences
- Big data-driven creativity: An oxymoron? Use what you learn to drive better marketing
We also asked people whether we’d missed anything - whether there were other big issues looming.
Reassuringly, there doesn’t appear to be anything too major that we’ve missed.
Somewhat less reassuringly, people evidently aren’t reading our agenda - because they’re requesting stuff we already have covered:
- Tracking success and aligning metrics with overall company goals
- Relevancy in terms of content and messaging (usually with the addendum ‘by understanding our customer better’)
- Selling internally - whether it’s getting the board on board, or pitching to other depts the value of collaboration (sales and customer service namechecked)